Insights & Trends
October 1, 2025

The AI-Powered Evolution of Total Rewards

AI won’t take your job—but it will change it. See how Total Rewards is evolving and where AI can actually help leaders deliver more impact.

The AI-Powered Evolution of Total Rewards
Haris Ikram
Haris Ikram
Fearless B2B captain by day, aspiring comedian & dad of two by night. Former Checkr, Blend, & Salesforce VP.

Total Rewards feels like it’s at a crossroads.

On one side, employees are asking for fairness, flexibility, and growth.
On the other, executives are demanding ROI, tighter budgets, and faster decisions.

HR and Compensation leaders are caught in the middle, and now AI is flooding every conversation.

The New Expectations

The expectations on Total Rewards leaders are higher than ever.

Employees want:

  • Fairness and equity in how pay and promotions are handled
  • Flexibility around hybrid work, benefits, and life stages
  • Growth and development tied directly to career paths

At the same time, executives expect:

The role has shifted from “running cycles” to “aligning rewards with business strategy.”

Where AI Fits (and Where It Doesn’t)

AI isn’t magic. In fact, most projects fail. Research shows that up to 95% of AI pilots never scale because they’re too generic, too fragmented, or never integrated into actual workflows.

But when it works, AI can free Total Rewards leaders from the repetitive tasks that bog them down:

  • Benchmarking and job architecture design
  • Automating comp cycles and budget workflows
  • Pay equity analysis and scenario modeling

Instead of spending weeks stitching spreadsheets together, AI can deliver insights in real time. That creates breathing room for TR teams to focus on what matters: designing programs that attract and retain talent, reskilling for the future, and partnering with executives on strategy.

Source: The AI Survivability Matrix MIT/Fortune

The Role of TR Leaders Is Changing

AI won’t take your job — but it will change it.

The less time you spend on administration, the more time you can spend on:

  • Partnering with executives and boards
  • Building predictive, forward-looking workforce strategies
  • Designing rewards that balance employee needs with business realities
  • Proving ROI with continuous, data-driven insights

This is the shift: from operational manager to strategic leader.

Want the Full Deck?

I recently put together a deck on The AI-Powered Evolution of Total Rewards — what’s changing, where AI actually helps, and how the role of TR leaders is evolving in this new era.

👉 Click here to get the full deck

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